When clients come into our salon they are warmly greeted at the door. They are welcomed inside as if entering the home of friends. If it’s hot outside, they are given a cool, moist towel to refresh themselves. Or, if it’s chilly, they are presented with a warm towel. They are then offered the finest chocolates or a piece of fresh fruit and the liquid refreshment of their choice. The atmosphere is one of refinement and relaxation. “We are not just in the jewelry business; we are in the emotion business,” says CEO, Alfredo J. Molina. “We are about the experience of buying fine jewelry. We do everything within our power to make that experience unforgettable.”

This is especially true when it comes to buying fine diamonds. Molina recognizes the unique aura that diamonds possess when it comes to creating a quintessential and memorable moment. He knows that it is a moment to be savored and enjoyed.

“You can ask any woman about the moment she received her first diamond and she will give you a step-by-step account of that time. It is the most emotionally charged gift that a woman can receive or experience,” says Molina. “Therefore, we will do whatever is necessary to heighten that experience.”

Our reputation for magnificent craftsmanship, value beyond price and uncompromising discretion has made us welcome in international circles of nobility and influence. We have drawn the notice of private clients around the world, who often call for consulting and commission work.“As a private jeweler, we practice the old-world tradition of: ‘Have jewels, will travel.’ While we welcome clients to visit us at our salon, we are just as delighted to pay a visit to them wherever they might be,” says Molina. “The people we serve become the center of our universe and we strive to make that experience, no matter where in the world it is, unforgettable.”